Living like Jesus / Thoreau

  • Celebrating simplicity: how the tee came to be

    Celebrating simplicity: how the tee came to be

    "Our life is frittered away by detail...simplify, simplify." • Henry David Thoreau So wrote one of America's great thinkers in 1854, and, honestly, has life become any simpler in the twenty-first century? In a world where there are an increasing number of demands on life, when electronic devices are supposed to make like easier, do they actually simplify it? We wanted to call attention to the fact that sometimes life just needs to be simpler, and we wanted to create a t-shirt that not only celebrated that idea, but also exemplified it. We started with a font that was itself free...

    Read more →